Wine World & Spirits – Online Marketing Manager
Wine World & Spirits is a fantastic locally owned and operated wine, liqueur, and spirits mega-store located in Seattle. The website is the longest running web design project that I have worked on. Originally just a content editor, the site is now fully designed and curated by me using WordPress as a content management system.
Ecommerce
Online sales and promotions. Helped grow the company from $250k/month to $500k/month. Online sales have grown from an average of $2000/month to $10,000 per month during the time I have worked at Wine World and Spirits.
Web Marketing
Search Engine Optimization (SEO – Wine World & Spirits always ranks at the top of any searches for Wine in Seattle), Google Analytics (Tracking page hits, website performance and optimization), Google AdWords, online promotions, blogging and site management.
Email Marketing
In charge of writing, designing, editing, and distributing Wine World’s twice weekly email newsletter to over 25,000 contacts. When integrated with our ecommerce platform, we’re able to attribute sales of over 1000 bottles per week through email lead generation.
Web Design, SEO, and Google Analytics
Designed and maintained the www.wineworldspirits.com website while focusing on Search Engine Optimization. The Wine World website currently sees over 1,700 unique visitors weekly with over 1200 of those visits coming from searches within the State of Washington.
Online Content Creation
WordPress theme maintenance (SEO, back-end management and coding), flyer and advertisement design, events and store pictures, videos.
Social Media Manager
YouTube (video editing and optimization), Facebook Page (Facebook ads, insights, daily posting and customer interactions. 1,500 likes to 5,400+ likes on $3 budget per day), WordPress Blog writing and editing, Twitter (customer interaction), Google Places, Foursquare, and Yelp integration and interactions.
Marketing Specialist
Designed and implemented marketing campaigns. Designed flyers and posters for the store and designed the new Growler Bar logo and Facebook page.
Database Management
Access and QuickBooks Point of Sale data management.
Photographer
Event and product photographer using Adobe Lightroom and Photoshop for production.
Sectors Summit – Website Design
The Sectors Summit site design project was completed in 2013 and was completed while working for Crazy Good Marketing. The project included a full website build and some online marketing infrastructure creation.
Upon completion, the client received:
- A new emailing list and the training to use the email list.
- A fully developed website with video, interactive widgets, blog posts, custom colors and site design.
- A LinkedIn group was created and developed for the client.
- A Twitter handle was created for the client and a widget was added to the site that auto-updates with the latest posts.
- A registration platform was created on the WordPress site to register for the Sectors Summit event. Event participants were able to register for the event directly on the Sectors Summit site.
Auctoris – Website Design
Auctoris is a site developed for a client while working under Crazy Good Marketing. The site was successfully transitioned from a HTML mockup to a fully interactive WordPress website. Some CSS and HTML coding was required.