Capacity + Desire Portfolio

Wine World & Spirits – Online Marketing Manager

Wine World & Spirits is a fantastic locally owned and operated wine, liqueur, and spirits mega-store located in Seattle. The website is the longest running web design project that I have worked on. Originally just a content editor, the site is now fully designed and curated by me using WordPress as a content management system.


Online sales and promotions. Helped grow the company from $250k/month to $500k/month. Online sales have grown from an average of $2000/month to $10,000 per month during the time I have worked at Wine World and Spirits.

Web Marketing

Search Engine Optimization (SEO – Wine World & Spirits always ranks at the top of any searches for Wine in Seattle), Google Analytics (Tracking page hits, website performance and optimization), Google AdWords, online promotions, blogging and site management.

Email Marketing

In charge of writing, designing, editing, and distributing Wine World’s twice weekly email newsletter to over 25,000 contacts. When integrated with our ecommerce platform, we’re able to attribute sales of over 1000 bottles per week through email lead generation.

Web Design, SEO, and Google Analytics

Designed and maintained the website while focusing on Search Engine Optimization. The Wine World website currently sees over 1,700 unique visitors weekly with over 1200 of those visits coming from searches within the State of Washington.

Online Content Creation

WordPress theme maintenance (SEO, back-end management and coding), flyer and advertisement design, events and store pictures, videos.

Social Media Manager

YouTube (video editing and optimization), Facebook Page (Facebook ads, insights, daily posting and customer interactions. 1,500 likes to 5,400+ likes on $3 budget per day), WordPress Blog writing and editing, Twitter (customer interaction), Google Places, Foursquare, and Yelp integration and interactions.

Marketing Specialist

Designed and implemented marketing campaigns. Designed flyers and posters for the store and designed the new Growler Bar logo and Facebook page.

Database Management

Access and QuickBooks Point of Sale data management.


Event and product photographer using Adobe Lightroom and Photoshop for production.

Capacity and Desire Portfolio

Sectors Summit – Website Design

The Sectors Summit site design project was completed in 2013 and was completed while working for Crazy Good Marketing. The project included a full website build and some online marketing infrastructure creation.

Upon completion, the client received:

  • A new emailing list and the training to use the email list.
  • A fully developed website with video, interactive widgets, blog posts, custom colors and site design.
  • A LinkedIn group was created and developed for the client.
  • A Twitter handle was created for the client and a widget was added to the site that auto-updates with the latest posts.
  • A registration platform was created on the WordPress site to register for the Sectors Summit event. Event participants were able to register for the event directly on the Sectors Summit site.